Personal attacks refer to any kind of negative or aggressive behavior directed towards an individual, often in a personal context. This can include verbal abuse, physical violence, cyberbullying, and other forms of harassment that are intended to harm someone's reputation, self-esteem, or emotional wellbeing. Personal attacks can occur in various settings such as at work, school, home, or online, and they often involve an attempt to humiliate, intimidate, or otherwise cause distress to the victim.